Marketing beats

What each event typically adds, against weeks without one.
How it's measured ›
  • Every event counts, including those followed by nothing.
  • Without: games of the same genre with no store event 14 days either side; for videos, the same game two weeks earlier.
  • Genre: the first base genre among a game's top ten tags. Under 30 events in a genre, no norm.
  • Wishlists are estimated from Top Wishlists rank; peak players for games with 20+ online.
  • A coincidence in time, not proof of cause.
  • Not measured yet: Steam Next Fest (first one with full chart history is October 2026) and showcases (no list of games shown).