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Shop Keeper Fest

Jan 25 – Feb 1, 2027 UTC · starts in 83 days. Dates, rules and developer deadlines of the fest. The lineup appears here once Steam shows which games signed up.

Rules and registration on Steamworks ↗
Shop Keeper Fest · starts in Add to Google Calendar
Starts January 25, 2027 at 18:00 UTC (January 25 at 10:00 Pacific)
StartsJanuary 25, 2027 at 18:00 UTCJanuary 25 at 10:00 Pacific
EndsFebruary 1, 2027 at 18:00 UTCFebruary 1 at 10:00 Pacific
Length7 daysJan 25 – Feb 1, 2027
Lineupnot public yetwe check every game on Steam daily

What the fest is

Shop Keeper Fest is a week of shop games on Steam: games where you run a store, stock the shelves, set prices and serve customers. The fest’s page has sections for discounted games, unreleased games and demos.

Which games fit

Our summary of the fest’s rules on Steamworks. Whether a game fits is up to Valve.
Usually fit
  • Running a shop, stall or store is the core of the game.
  • Stocking goods, setting prices and serving customers.
  • Shop management mixed with other genres, as long as the store stays at the centre.
Usually don’t
  • Games where buying and selling is only a menu between levels.

Key dates for developers

  1. NowRegistration is open. Valve emails invitations to games that fit; each game is registered on the fest’s page in Steamworks.
  2. The fest starts · January 25, 2027 at 18:00 UTCLast moment to enter a discount for the fest or take a game out of it. The fest’s page goes live on Steam.
  3. The fest ends · February 1, 2027 at 18:00 UTCFest discounts end with it. What the fest gave its games, players before, during and after, appears on this page.
Add to calendar ↗Rules and registration on Steamworks ↗

Shop Keeper games on Steam

Games with Steam’s Shop Keeper tag. This is the genre, not the fest’s lineup: the lineup appears once Steam shows sign-ups.
Games with the tag1,707
Released626
Coming soon1,077
Out in the last 12 months666

Most played right now

Released Shop Keeper games by the most players at once on the last measured day.

Most anticipated

Unreleased Shop Keeper games by their place on Steam’s Top Wishlists chart.
The Shop Keeper niche: releases, outcomes and prices →

What the last themed fest gave its games

At Steam Scream V (Oct 26 – Nov 2, 2026), the median game in the fest changed its average players per day by +17% against the same days a week earlier. Horror games outside the fest, for comparison: +3%.

Steam Scream V results →

Questions about Shop Keeper Fest

When is Shop Keeper Fest?
Shop Keeper Fest runs on Steam from January 25, 2027 at 18:00 to February 1, 2027 at 18:00 UTC (January 25 at 10:00 to February 1 at 10:00 Pacific time), 7 days.
Which games can take part in Shop Keeper Fest?
Games about managing a store: stocking goods, setting prices and serving customers. A shop that is only a menu between levels doesn’t make a game fit.
How does a developer sign up?
Register each game on the fest’s page in Steamworks. To take part with a discount, enter it before the fest starts on January 25, 2027 at 18:00 UTC; until then a game can also be taken out of the fest.
Where can I see the games in Shop Keeper Fest?
Steam shows sign-ups at the games themselves, usually close to the start. We check every game on Steam once a day, and the lineup appears on this page as soon as the first sign-ups do.
What does a themed fest give games?
At Steam Scream V (Oct 26 – Nov 2, 2026), the median game in the fest changed its average players per day by +17% against the same days a week earlier. Horror games outside the fest, for comparison: +3%.

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