Steam releases · Week 28, 2026

Who takes the attention in this window · releases grouped by the observed scale of their publisher

WEEK 28 ’266 Jul – 12 Jul 2026527 releasesMTWTFSS

week 28 of 2026 at a glance

In week 28 of 2026 (6 – 12 Jul 2026), 527 games released on Steam, and 150 of them shipped with a playable demo. The most anticipated is Palworld (672,236 followers). Compared with the same window a year earlier (385 releases), it is 37 % busier. Data as of 2026-10-28.

window at a glance
Releases	527
With a playable demo	150
Median followers, top 20 by demand	9,666
Free to play, of 519 with a known price	14 %
Same window a year earlier	385 (+37 %)
Data as of	2026-10-28

most anticipated, top 10 by demand
Game	Release	Followers
Palworld	2026-07-09	672,236
Assassin's Creed Black Flag Resynced	2026-07-09	108,166
Echoes of Aincrad	2026-07-09	77,433
Angels Fall First	2026-07-11	69,371
Moonlight Peaks	2026-07-06	34,784
NTE: Neverness to Everness	2026-07-07	23,805
Cat Mail Co.	2026-07-09	19,069
Esports Manager 2026	2026-07-06	15,422
Destiny of Immortal	2026-07-07	11,265
Cursed Companions	2026-07-09	9,883

Popular Upcoming, wishlist rank and demand score are defined in Help.

Mosaic ListPublishers

classreleasespeak playersmedianp90kept at 5w

Majorpublisher median 5,000+ reviews

——too few

Largepublisher median 1,000–5,000

——too few

Midpublisher median 200–1,000

——too few

Smallpublisher median 50–200

——too few

Micropublisher median under 50

——too few

Self-publishedno external publisher

432

88%

——too few

Class is the observed scale of a publisher’s portfolio: the median review count of what they released over the last 36 months. Budgets are invisible to us, so these are not the industry’s AAA and AA labels.Peak players is the highest concurrent count since release. “Kept at 5w” compares the fifth week against the first-week peak, counting only releases with at least 20 concurrent players.Concurrent players are observed from 2026-07-19 onward. Releases before that date have no player columns, and that is a gap in our watching, not a zero.