Steam releases · Week 28, 2025

Who takes the attention in this window · releases grouped by the observed scale of their publisher

WEEK 28 ’257 Jul – 13 Jul 2025385 releasesMTWTFSS

week 28 of 2025 at a glance

In week 28 of 2025 (7 – 13 Jul 2025), 385 games released on Steam, and 87 of them shipped with a playable demo. The most anticipated is Ground of Aces – The World War II Airbase Builder (21,119 followers). Compared with the same window a year earlier (302 releases), it is 27 % busier. Data as of 2026-10-28.

window at a glance
Same window a year earlier
Releases	385
With a playable demo	87
Median followers, top 20 by demand	2,096
Free to play, of 374 with a known price	13 %

Mosaic ListPublishers

classreleasespeak playersmedianp90kept at 5w

Majorpublisher median 5,000+ reviews

——too few

Largepublisher median 1,000–5,000

15%

——too few

Midpublisher median 200–1,000

10%

——too few

Smallpublisher median 50–200

——too few

Micropublisher median under 50

——too few

Self-publishedno external publisher

310

61%

——too few

Class is the observed scale of a publisher’s portfolio: the median review count of what they released over the last 36 months. Budgets are invisible to us, so these are not the industry’s AAA and AA labels.Peak players is the highest concurrent count since release. “Kept at 5w” compares the fifth week against the first-week peak, counting only releases with at least 20 concurrent players.Concurrent players are observed from 2026-07-19 onward. Releases before that date have no player columns, and that is a gap in our watching, not a zero.

Game	Release	Followers
Ground of Aces – The World War II Airbase Builder	2025-07-10	21,119
Brickadia	2025-07-11	11,814
Last Report	2025-07-11	5,959
DOGWALK	2025-07-11	3,704
Don't FOOL ME, Beauties!	2025-07-07	3,250
Plastic Battlegrounds	2025-07-10	2,971
Block Factory	2025-07-11	2,599
Backyard Baseball '01	2025-07-08	2,549
Crisis in the Kremlin: The Cold War	2025-07-11	2,522
Bakery Cafe Simulator	2025-07-08	2,232