Steam releases · Week 2, 2025

Who takes the attention in this window · releases grouped by the observed scale of their publisher

WEEK 2 ’256 Jan – 12 Jan 2025263 releasesMTWTFSS

week 2 of 2025 at a glance

In week 2 of 2025 (6 – 12 Jan 2025), 263 games released on Steam, and 52 of them shipped with a playable demo. The most anticipated is Builders of Egypt (37,088 followers). Compared with the same window a year earlier (220 releases), it is 20 % busier. Data as of 2026-10-28.

window at a glance
Same window a year earlier
Releases	263
With a playable demo	52
Median followers, top 20 by demand	4,673
Free to play, of 250 with a known price	17 %

Mosaic ListPublishers

classreleasespeak playersmedianp90kept at 5w

Largepublisher median 1,000–5,000

——too few

Midpublisher median 200–1,000

——too few

Smallpublisher median 50–200

——too few

Micropublisher median under 50

——too few

Self-publishedno external publisher

204

96%

——too few

Class is the observed scale of a publisher’s portfolio: the median review count of what they released over the last 36 months. Budgets are invisible to us, so these are not the industry’s AAA and AA labels.Peak players is the highest concurrent count since release. “Kept at 5w” compares the fifth week against the first-week peak, counting only releases with at least 20 concurrent players.Concurrent players are observed from 2026-07-19 onward. Releases before that date have no player columns, and that is a gap in our watching, not a zero.

Game	Release	Followers
Builders of Egypt	2025-01-08	37,088
Desktop Mate	2025-01-07	29,563
My Sexy Neighbor 🔞	2025-01-11	11,972
Hello Love: 18 Again	2025-01-07	11,186
Race of Life - Act 1	2025-01-09	10,464
S4U: CITYPUNK 2011 AND LOVE PUNCH	2025-01-08	8,600
CRUEL	2025-01-09	8,454
Animal Jam	2025-01-08	6,089
Sea Fantasy	2025-01-07	5,710
Chocolate Factory Simulator	2025-01-07	5,472