Steam releases · Week 28, 2021

Who takes the attention in this window · releases grouped by the observed scale of their publisher

WEEK 28 ’2112 Jul – 18 Jul 2021205 releasesMTWTFSS

week 28 of 2021 at a glance

In week 28 of 2021 (12 – 18 Jul 2021), 205 games released on Steam, and 20 of them shipped with a playable demo. The most anticipated is Ghost Exorcism INC. (23,688 followers). Compared with the same window a year earlier (205 releases), it is the same size. Data as of 2026-10-28.

window at a glance
Releases	205
With a playable demo	20
Median followers, top 20 by demand	738
Free to play, of 195 with a known price	20 %
Same window a year earlier	205 (0 %)

Mosaic ListPublishers

classreleasespeak playersmedianp90kept at 5w

Midpublisher median 200–1,000

45%

——too few

Smallpublisher median 50–200

——too few

Micropublisher median under 50

——too few

Self-publishedno external publisher

155

42%

——too few

Class is the observed scale of a publisher’s portfolio: the median review count of what they released over the last 36 months. Budgets are invisible to us, so these are not the industry’s AAA and AA labels.Peak players is the highest concurrent count since release. “Kept at 5w” compares the fifth week against the first-week peak, counting only releases with at least 20 concurrent players.Concurrent players are observed from 2026-07-19 onward. Releases before that date have no player columns, and that is a gap in our watching, not a zero.

Game	Release	Followers
Ghost Exorcism INC.	2021-07-15	23,688
NEKOPARA - Catboys Paradise	2021-07-15	11,385
Walkabout Mini Golf VR	2021-07-15	6,240
Horny Housewives Booty Call Blackmail	2021-07-16	3,570
Magical Valkyrie Lyristia	2021-07-16	2,929
House Builder: First Job	2021-07-15	2,371
Toroom	2021-07-17	1,364
The Chameleon	2021-07-13	912
World for Two	2021-07-16	896
Idle Atomic	2021-07-15	875