Steam releases · Week 38, 2012

Who takes the attention in this window · releases grouped by the observed scale of their publisher

WEEK 38 ’1217 Sep – 23 Sep 20127 releasesMTWTFSS

week 38 of 2012 at a glance

In week 38 of 2012 (17 – 23 Sep 2012), 7 games released on Steam, and 1 of them shipped with a playable demo. The most anticipated is Borderlands 2 (319,954 followers). Compared with the same window a year earlier (4 releases), it is 75 % busier. Data as of 2026-10-28.

window at a glance
Releases	7
With a playable demo	1
Median followers, top 20 by demand	96,245
Same window a year earlier	4 (+75 %)
Data as of	2026-10-28

most anticipated, top 7 by demand
Game	Release	Followers
Borderlands 2	2012-09-17	319,954
Torchlight II	2012-09-20	96,245
Air Conflicts: Pacific Carriers	2012-09-21	1,057
Jet Set Radio	2012-09-19	—
Dogfight 1942	2012-09-21	—
Dream Pinball 3D	2012-09-19	—
Borderlands 2	2012-09-17	—

Popular Upcoming, wishlist rank and demand score are defined in Help.

Mosaic ListPublishers

classreleasespeak playersmedianp90kept at 5w

Majorpublisher median 5,000+ reviews

90%

——too few

Largepublisher median 1,000–5,000

——too few

Midpublisher median 200–1,000

——too few

Micropublisher median under 50

——too few

Self-publishedno external publisher

——too few

Class is the observed scale of a publisher’s portfolio: the median review count of what they released over the last 36 months. Budgets are invisible to us, so these are not the industry’s AAA and AA labels.Peak players is the highest concurrent count since release. “Kept at 5w” compares the fifth week against the first-week peak, counting only releases with at least 20 concurrent players.Concurrent players are observed from 2026-07-19 onward. Releases before that date have no player columns, and that is a gap in our watching, not a zero.